Deaths and Obituaries

Betty C. Allen Hall ('39), Rohnert Park, Calif, died this fall.

Obituary: C. Anthony "Tony" Wainwright

C. Anthony "Tony" Wainwright ('55), 70, a nationally recognized consumer advertising and marketing expert known for his eclectic interests, died on Oct. 3 from recurring health problems.

A U.S. Navy veteran, he started his advertising career in the mailroom of The Leo Burnett Co. in Chicago. In 1969, he founded the new-ventures agency, Wainwright, Spaeth & Wright, in Chicago, which helped develop and launch such new products such as Oil of Olay, Stove Top Stuffing Mix and Shake n Bake.

Among other positions in advertising, he served as chairman of Compton Partners and Saatchi & Saatchi, New York; vice chairman of CME New York; and vice chairman of Arnold Worldwide Partners of Boston, a $2.5 billion advertising agency representing such clients as Procter & Gamble, Coors, Volkswagen, Monster.com and Fidelity.

Wainwright also served on several boards of directors including Del Webb Corp., Danka Business Systems PLC, American Woodmark and the Baylor Hospital Foundation.

He wrote several published books and screenplays and received awards and honors including both Cannes and Venice film festival awards and several Clio awards.

Wainwright also wrote Hollywood movie scripts, books and newspaper columns. His "Beyond Advertising" column appeared in Advertising Age in 1987-88. He was also a columnist for Adweek and Variety, and he wrote speeches for Bruce Babbitt, Ronald Reagan and H. Ross Perot.

As a student at CU in the 1950s, Wainwright worked at radio station KBOL and what is now KUSA-Channel 9 in the early days of television in Denver. In December 1993, he delivered the School's commencement speech.