
1. The Value of Maps
Maps are perhaps as fundamental to society as language and the written word. They are the preeminent
means of recording and communicating information about the location and spatial characteristics of the
natural world and of society and culture. Some would say that the use of maps distinguishes geography
from all other disciplines. The truth is that maps, though of special concern to geographers, are used
throughout the sciences and humanities and in virtually every aspect of day-to-day life. Millions of maps
are produced and used annually throughout the world by scientists, scholars, governments, and businesses
to meet environmental, economic, political, and social needs. Many cartographers have reflected on the
important role played by maps in society. One of the most recent statements worth considering is Denis
Wood's book The Power of Maps (New York: Guilford Press, 1992).
Maps gain their value in three ways:
1.1 As a way of recording and storing information
1.2 As a means of analyzing locational distributions and spatial patterns
1.3 As a method of presenting information and communicating findings
To realize this potential, it is useful to learn some basic principles of cartographic communication and
map design. Cartography is a special type of communication that does require training. But, attention
invested in learning the basics will pay off handsomely in the production of more effective maps.
Sometimes people assume that such training is too highly technical to be mastered easily and forego the
use of maps. This is unfortunate because maps could be used more widely in the natural sciences, social
sciences, and humanities for analysis and communication, particularly now that computers can be used as
an aid to production. Some attention to first principles is still warranted. Apart from the following notes,
you may wish to consult:
- Cuff, David J. and Mattson, Mark T. 1982. Thematic Maps: Their Design and Production.
New York: Methuen.
- Dent, Borden D. 1985. Principles of Thematic Map Design. Reading, Mass.: Addison-
Wesley Publishing Co.
- Monmonier, Mark . 1993. Mapping it Out: Expository Cartography for the Social Sciences and
Humanities. Chicago: University of Chicago Press. A very readable introduction to the principles of
cartography aimed particularly at students and scholars who have had little training in geography or
cartography.
- Muehrcke, Phillip C. 1986. Map Use: Reading, Analysis, and Interpretation, 2nd ed.
Madison, Wis.: JP Publications.
- Robinson, Arthur H., Joel L. Morrison, Phillip C. Muehrcke, A. Jon Kimerling, and Stephen C.
Guptill. 1995. Elements of Cartography, 6th ed. New York: John Wiley and Sons. This is the
classic textbook, recently revised to reflect the tremendous changes in cartographic production resulting
from widespread adoption of computer-based techniques and GIS.

Go on to Cartography as Communication
Return to Table of Contents