A new approach to social media called "Tweak the Tweet," conceived of by CU-Boulder graduate student Kate Starbird, has helped Haiti relief efforts by providing standardized syntax for Twitter communications.
The Project EPIC research group in computer science is deploying the technology and getting a great response. “Tweak the Tweet” encourages the consistent use of specially placed keywords, or "hashtags," in Twitter posts to communicate critical information such as location, status, and road conditions.
“Project EPIC has done extensive research on the use of Twitter and other social media during disasters,” said Starbird. “A slight change to current Twitter behavior allows the platform to be used as a broad-reaching crisis communication tool for anyone with access."
The group members re-tweeted hundreds of help messages on Twitter in the standardized syntax to fuel adoption by others and have built a bilingual instructional Web site. For more information about “Tweak the Tweet,” visit the Project EPIC website.
CU Stands With Haiti
CU-Boulder students also are participating in a nationwide university challenge to raise money for Haiti relief. >> Get more information