On her biennial trips to visit family in India, Colorado native Maithreyi Gopalakrishnan is always dismayed to see ever-increasing pollution levels dimming the “rich and colorful” country. Much of that pollution is caused by rickshaws, the motorized tricycle taxis that serve as a primary mode of transportation in India. In conversations with rickshaw drivers, Gopalakrishnan was saddened to learn that not only are the gasoline-powered vehicles bad for the environment, but that the fuel costs also leave drivers barely able to support their families.
As a junior majoring in engineering physics at CU-Boulder, Gopalakrishnan, who grew up in Superior, Colo., and attended Peak to Peak Charter School, realized she could do something about both problems. She tackled the issue by making it the focus of a semester-long project in the engineering management class she took with instructor Seth Murray. Over the course of the semester, she began to hone the idea of selling hybrid conversion kits for India’s gasoline-powered rickshaws and garnered the support of her classmates.
“I found that I could address both these problems with hybrid conversion kits, and create social and environmental benefits in a developing country while still making profit,” she said.
Together with a group of 10 fellow CU-Boulder engineering and business students, Gopalakrishnan launched a start-up business, Surya Conversions, to build and market the hybrid kits. The team is developing their prototype in fall 2014 and plans to travel to India over their winter break for final testing. In 2015, they plan to implement 500 to 1,000 of their kits in India before scaling their production and extending into other countries.
The team estimates a kit will cut a rickshaw’s emissions by 33 percent each day, the equivalent of taking 1 million cars off the roads of India. They will institute a payment plan that allows rickshaw drivers to pay off their kits over the course of the year, with payments offset by savings in gas. After that initial year, the team estimates drivers’ income will increase 33 percent due to their fuel savings.
Gopalakrishnan and her team kicked off their business funding by participating in CU-Boulder’s New Venture Challenge in spring 2014, taking home the Social Impact Prize, which awards $3,000 to the business that best harnesses commercial models to create social or environmental change. They also won the Sustainability Showcase at the Conscious Capitalism Conference, hosted by the Leeds School of Business.
The team recently launched a crowdfunding campaign that runs through Aug. 8, through which they hope to raise $5,000 to complete their prototype.
“In Colorado, we work so hard to preserve the state’s astonishing natural beauty,” Gopalakrishnan said. “I can't help but imagine that much of India could retain some of its natural beauty as well if more efforts are made there, as they are here in Colorado, to reduce pollution.”