"TiVo, TV Your Way" is more than the corporate slogan of the original digital video recorder (DVR) on the market; it’s also the way Jim Barton, TiVo co-founder and chief technology officer, likely would approach designing and building any consumer electronic device.
A 1980 graduate of both the electrical engineering and computer science departments, Barton has played a central role in transforming the way the world watches television by following a seemingly simple approach—put the consumer in control.

