Listening to the customer and delivering a low-cost, high-volume, high-margin product to the world’s 2.6 billion people who live on less than $2 a day were among the “provocative” business ideas presented to CU students by social entrepreneur Paul Polak this spring.
Polak, who was named one of the world’s “Brave Thinkers” by Atlantic Monthly (along with Barack Obama and Steve Jobs), is the CEO of the for-profit social venture Windhorse International and author of the book Out of Poverty: What Works When Traditional Approaches Fail.
He is one of four high-profile speakers hosted by the Engineering Leadership Program this nyear. Others invited to campus were Norm Augustine, retired chairman and chief executive officer of Lockheed Martin Corp.; Federico Peña, former U.S. Secretary of Energy, U.S. Secretary of Transportation, and 40th mayor of Denver; and Travis McCoy, product manager for Google Chrome.
The speaker series aims to provide students with a variety of insights and perspectives on leadership as they work toward earning a leadership certificate as part of their engineering degree.
CU’s Leeds School of Business co-sponsored a portion of the series as part of a growing collaboration with the College of Engineering and Applied Science. The two schools are working together to integrate and enhance offerings for students interested in pursuing business careers in engineering and technology fields.
(A video of Dr. Polak's presentation is available on our YouTube channel)