David Bernknopf is a principal at Atamira Communications in Atlanta, a media strategy company that focuses on public policy issues. In the past year his clients have included, among others: ChoicePoint, which suffered through a major theft of individuals’ private data; a Washington, D.C. law firm involved in seeking liability protection for vaccines and bioterror treatments; and a technology company that uses cell phone E911 signals to track highway traffic conditions.
Atamira takes a somewhat unusual approach in the media consulting world. The company encourages clients to engage the press on controversial matters in an open and honest manner. That sometimes causes a potential client to walk out the door, but you have to live with yourself.
Prior to co-founding Atamira four years ago, Bernknopf spent over 20 years at CNN in Atlanta. He did everything from laying computer cables in the original headquarter building to serving as the network’s news futurist and vice president of news planning.
During his time at CNN, Bernknopf won two national Emmys, a National Headliner Award, and other honors. He produced documentaries around the world and political coverage across the United States. He also continues to teach occasionally at the University of Colorado School of Journalism and Mass Communication.