Ronald Frank is chairman of the strategic issues advisory committee of the Singapore Management University, where he previously served as a member of the board of trustees and president. He is also dean and Asa Griggs Candler professor of marketing emeritus of the Roberto C. Goizueta Business School of Emory University.
Frank previously served as dean and professor of marketing of the School of Management and the Krannert Graduate School of Management at Purdue University. Prior to that he was a professor of marketing, associate dean, vice dean, and director of research and PhD programs at The Wharton School. He is also the founding editor of the Journal of Consumer Research.
Frank has engaged in a wide range of consulting activities on marketing research and management programs with ATT, ATT-Long Lines, Companies Cuauhtemoc, Coca-Cola, General Foods, Nestle, Schlitz, the Management Analysis Center, the Market Research Corporation of America, and a number of legal cases, especially in the area of antitrust (e.g., the Department of Justice vs. ATT antitrust case). For over a decade, Frank was the fourth most cited author in marketing. He has written numerous articles and books. His most recent books include: Audiences for Public Television, The Public’s Use of Television, Market Segmentation, and An Economic Approach to a Market Decision Model.
Frank received his PhD in marketing from the University of Chicago and his MBA from Northwestern. He has previously taught at the Harvard Business School and the Stanford University Graduate School of Business, as well as at Northwestern’s Kellogg School.