One of the founding employees of the Cable News Network in 1980, David Bernknopf retired from CNN in September 2001. During his career at CNN, he worked at every job, from script ripper to writer to executive producer. He produced documentaries and covered national political races, political conventions and major national and international stories, including the doomed United Airlines flight 93 on 9/11.
Bernknopf won three Emmys at CNN and numerous other honors, including the National Headliner Award in 1987 and the RTNDA Edward R. Murrow Award in 2001. In 1998 he created the job of director of news planning for CNN. He was, in essence, the network’s “news futurist,” anticipating the stories CNN would need to cover and then devising coverage plans.
Today Bernknopf works with Atamira Productions in Atlanta helping corporations, politicians and individuals fine-tune and focus their messages to better communicate in an increasingly complex media world. He has visited the University of Colorado for the past seven years to teach in the School of Journalism and Mass Communication. Bernknopf also provides media analysis for talk radio, television and print stories nationwide.