Lynne d Johnson
Lynne d Johnson is a social media strategist and researcher who has worked with agencies, brands, and web publishers to develop engaging experiences for consumers with a focus on content creation and community building. Over the past 11 years, she's worked in this capacity for the Advertising Research Foundation (ARF), Fast Company, Vibe, Spin, BlackPlanet.com, as well as others.
As senior vice president of social media for the ARF, Johnson was responsible for content, brand, and social media development and strategy. Earlier she served as senior editor and community director for Fastcompany.com, where she oversaw both content and community functionality, wrote the Digital Media Diva blog, and also built the foundation for the magazine’s expert bloggers’ network. As general manager of new media for VIBE and SPIN magazines, she and her team launched the first-ever magazine content offerings for mobile devices.
A widely published author and blogger, Johnson wrote the foreword for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand. She won the Black Blogger Achievement Award in 2006 and currently blogs about social media for Jack Myers MediaBizBloggers.
Johnson earned a BA in journalism from SUNY New Paltz, an advanced certificate in multicultural studies from the College of Mount Saint Vincent, and an MBA in media management from the Metropolitan College of New York. When not working on web and writing projects, she is an adjunct professor in the Audrey Cohen School for Human Services in New York. She also serves on the advisory boards of BlackWeb20.com and Girls In Tech New York.