Bill Reinert is national manager of advanced technology for Toyota Motor Sales, USA. His primary function is to coordinate Toyota's various research, development, and marketing activities related to alternative-fueled vehicles and emerging technologies. He is currently working on several advanced hybrid electric products, direct hydrogen fuel cell vehicles, reformed fuel approaches for hydrogen, full-featured electric vehicles, city electric vehicles, plug-in hybrid concepts, ethanol fuels, and sustainable transportation systems. Reinert also represents Toyota as a key partner with the World Wildlife Fund on environmental conservation efforts in the Galapagos Islands.
Before taking over Toyota's North American fuel cell efforts, Reinert and his team were responsible for product planning of the current generation Prius. Prior to joining Toyota, Reinert spent several years developing advanced neural network applications and advanced energy systems for Hewlett Packard; he also developed alternative energy solutions under contract to Bell Labs. Reinert is a former Navy submariner and a graduate of the University of Colorado at Boulder.