The North Face Vice President of Marketing, Aaron Carpenter, to speak at CU

The event is part of the Business of Outdoor Recreation Series, presented by the CU-Boulder Leeds School of Business and the Leeds Outdoor Industry Club.

Carpenter will discuss The North Face’s unique model of athlete-tested expedition storytelling and the company’s global efforts to segment consumers and inspire a global movement of outdoor exploration.

“At The North Face our goal is to inspire more people to push their personal limits in the outdoors, and we know they need the highest quality apparel and gear to do that,” said Carpenter. “That is why we develop our products and technology with our athletes to solve the problems they face in the outdoors, whether it is managing extreme temperatures, minimizing weight, or creating storage solutions. They are putting our product to the test on expeditions in some of the world's harshest environments, so we know our customers can rely on it no matter how they're getting outside."

“We’re thrilled to bring Carpenter to share The North Face story with the university and local community,” said Frank Hugelmeyer, president and CEO of OIA. “The North Face is one of the most iconic companies in the outdoor industry, and their story can give aspiring business leaders valuable insight into how to build a brand.”

The Business of Outdoor Recreation Series is designed to provide an environment for collaboration among business leaders, MBA candidates, and the outdoor industry community. The goal is to provide a venue for discussion around the issues executives face so that MBA students, business leaders, and the general public can learn from the experiences of outdoor industry managers and work collectively toward innovative solutions.

“We’re very excited to be partnering with OIA on the Business of Outdoor Recreation series again this year,“ said Amanda Giles, co-president of the CU Leeds Outdoor Industry Club. “As the Leeds School of Business draws on the strengths of our community to provide graduate education for individuals pursuing careers in the outdoor industry, these events are an invaluable way to expose our students to practical business issues facing some of the top outdoor companies in the country.”

For more information about parking and OIA’s Outdoor University, visit


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