Perspectives on Theory

8/24/98


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Table of Contents

Perspectives on Theory

Communication Theory: A Definition

Visual Metaphors for Theory

Visual Metaphor #1: Theories are lenses

Visual Metaphor #2: Theories are tools

Visual Metaphor #3: Theories are software

Classical Greek Origins of “Theory”

Two Perspectives on Theory

Standards for Evaluating Theories

Symbolic Convergence Theory Ernest Bormann

Similarity-Attraction Hypothesis:

Author: Robert T. Craig

Email: Robert.Craig@Colorado.EDU

Home Page: http://spot.colorado.edu/~craigr/Home.html

University of ColoradoDepartment of CommunicationBob Craig's Web HomeE-mail Bob Craig