Cultivation Theory George Gerbner

4/22/98


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Table of Contents

How much tv do you watch on an average day?

Cultivation Theory George Gerbner

Cultivation Analysis: Overview

TV Viewer Profiles

Cultivation Differential

Cultivation Differential

Why do cultivation effects differ among subgroups? Two explanations

Mainstreaming Effects

Resonance Effects

Critique

 Author: Robert T. Craig

Email: Robert.Craig@Colorado.EDU

Home Page: http://spot.colorado.edu/~craigr/Home.html

University of ColoradoDepartment of CommunicationBob Craig's Web HomeE-mail Bob Craig