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Organizational Knowledge and Learning -- A Speculation, Review, and Critique Guowei Jian Communication 5210 Seminar: Communication Theory University of Colorado at Boulder Spring, 2000
Foucault (1988, p.11)
According to the Austrian Economist Joseph Schumpeter (1939), the economic growth since the eighteenth century has been characterized by industrial cycles, each of which lasted 50 to 60 years long. Each of these industrial cycles was uniquely driven by a specific cluster of industries. The first cycle started in the late 18th century when water power, textiles and iron industries took off. The second cycle happened in the mid-19th driven by steam, rail and steel. The third wave took place at the turn of the 20th century caused by electricity, chemicals and the internal-combustion engine. The fourth wave was powered by oil, electronics, aviation and mass production since the 1950s'. If Schumpeter's prediction were correct, what we are experiencing must be the fifth cycle powered by information technologies, genetics and fiber optics. Interestingly, if we turn to the forms of discipline in the Foucauldian sense--"the technologies of the body"--that have been evolving since the 18th century, we can identify four kinds of discipline (Edwards, 1981; Barker, 1999). The first one was to discipline through direct control and surveillance, the emergence of panoptic society (Foucault, 1977). The second discipline was through technological control represented by the assembly lines. The third one worked through bureaucratic control, in which bureaucratic hierarchical structure was constructed and utilized. And the fourth was to discipline through concertive control (Tompkins and Cheney, 1985), represented by the form of teamwork started in the 70's and 80's and matured into the 90's of the 20th century. With the takeoff of the fifth wave of industrial cycle, could we speculate that there is the fifth discipline underway? This may sound far-fetched because we do not seem to see some novel kind of control other than the four we talked about. However, if we follow foucault, his theory on power-knowledge, the answer to the speculation seems to be positive. The rationale behind this is that technological breakthrough transforms the way we work and relate with each other. It transforms the social configurations in which power-knowledge plays the essential role. Foucault (1977) explained the power-knowledge relationship as this, …that power and knowledge directly imply one another; that there is no power relation without the correlative constitution of a field of knowledge, nor any knowledge that does not presuppose and constitute at the same time power relations…it is not the activity of the subject of knowledge that produces a corpus of knowledge, useful or resistant to power, but power-knowledge, the processes and struggles that traverse it and of which it is made up, that determines the forms and possible domains of knowledge (p.28). Knight (1992) further explicated that, Procedures for investigation and research (e.g., the use of a classificatory table), although operating as a procedure of knowledge, can operate equally as a technique of power (p.521). The information technology has brought about a cluster of so-called knowledge-intensive industries, which has been quickly permeating into and transforming other traditional industries. In these industries, intellectual capital takes a more essential role than physical capital and manual labor in market competition. The volatility and velocity of intellectual capital place organizations in a constant state of change. The fashionable downsizing in the 90's is criticized now because it caused brain drain, the loss of intellectual capital. Rather than reengineering (changing the structure) or downsizing (cutting labor expenses), both management researchers and practitioners direct their attention to knowledge in organizations, to take control of change through learning. If this is the case, could we ask whether a new form of control -- the fifth discipline -- is emerging in this conscious search of knowledge? This study has no intention to provide an answer to this speculation. However, this question does serve as a springboard for me to start some initial research, looking at how research on organizational knowledge and learning has been evolving, especially in the field of business management. Such an attempt may be able to shed some light on the limitations of current research on organizational knowledge and learning where communication scholars can make some unique contribution out of their expertise. Also, by adding a critical perspective to organizational knowledge and learning, the field may work toward not a new way of control but an new way of engagement between people. I will use the following space to provide a review of some major research and thoughts on organizational knowledge and learning especially in the management literature. By reviewing and critiquing on the previous research, I attempt to identity what have been missed or left unaddressed that we as organizational communication scholars can take on and make a solid contribution. This study will contain three sections. The first section presents a brief review of the different models of organizational knowledge suggested by organizational scholars and practitioners. In the second part, tacit knowledge and the cognitive approach will be discussed and critiqued. The third part will review and critique the socialcultural approach and interpretive approach to knowledge and learning in organizations. Some implications will be discussed at the end.
Knowledge is a term most frequently used but hard to define. While everyone agrees that knowledge of an organization is critical to an organization's competitive success, there are differences regarding where knowledge exists and how to manage knowledge. In the literature of organizational knowledge and learning exist different knowledge models. First, many scholars make distinction between information and knowledge. For instance, information is considered as existing within the larger environment of a collectively held body of knowledge, in other words, information as "the building block of knowledge" (Allee, 1997). Machlup (1993) argued that information is a component part but not the whole of knowledge. Earl (1994) posited a three-level hierarchical model of knowledge. According to him, the lowest level is data coming from transactions, history and observation. The middle level takes the form of information which gives more structure to data. This level is termed as workable knowledge including policy rules, probabilistic parameters and heuristics. The highest level is science including accepted law, theory and procedure. Earl took the three levels of knowledge as strategic sources which requires different level of investment in firms. However, Earl's model only addresses codified knowledge but leaves out the so-called tacit knowledge, the knowledge without being codified or articulated. Most of other models in the literature (Prusak, 1997; Polanyi, 1966; Nonaka and Takeuchi, 1995; Dretske, 1981) share a general classification of organizational knowledge, which are the explicit knowledge and tacit knowledge. Explicit knowledge includes codified theories, rules, and procedure. Tacit knowledge is the practical knowledge without being codified or articulated. It is related to people's action. Dretske (1981) considered that tacit knowledge incorporates the concept of beliefs, understanding and commitment in individuals. Tacit knowledge is also associated with context. It is argued that "knowledge only has meaning when it is in the context of a process or capacity to act" (Gore, 1999, pS554). These models of knowledge all agree upon the essential role of tacit knowledge, which has become the focus of research.
Tacit Knowledge and the Cognitive Approach A metaphor of organizational knowledge is iceberg (Allee, 1997). The tip of the iceberg above the ocean is the explicit knowledge. This set of knowledge includes codified intellectual assets such patent, copyrights, trademark and technological know-how. Cohen and Bacdayan (1994) called this kind of knowledge declarative knowledge, which is the knowledge of facts and propositions. However, the larger set of knowledge is hiding below the sea level, the tacit knowledge, which is the real knowledge that determines the fate of a firm, supports the explicit knowledge and generates a firm's competitive advantages. It is taken as "a reservoir of wisdom" that a firm strives to articulate and by which the firm avoids imitation. Two features of tacit knowledge have been agreed upon. One is the multimorphism of tacit knowledge. That is, it takes on various forms, such as the working solution to a practical problem, unarticulated expertise, webs of relationships, and daily experience. The other feature of tacit knowledge is its dynamism. Rather than being taken as objects, tacit knowledge is regarded as a process in which knowledge gets created, acquired, changed, exchanged and applied. Because of the elusive but essential role of tacit knowledge, it has been the focus of research. From the very beginning, the understanding of tacit knowledge and its transition to explicit knowledge in organizations has been heavily influenced by a cognitive approach. One of the most influential sources on this line of research came from Michel Polanyi. His discussion of tacit knowledge started from "the fact" that "we can know more than we can tell" (1966, p.136). Tacit knowledge, thus, exists within an individual, centering around "mental models" which can be either concepts, images and values or skills and expertise. An example he used to illustrate his point is that we know a person's face and can recognize it among millions of people. However, we cannot tell in words what we know in our mind. Focusing on the cognitive dimension, research (Sparrow, 1998; Morgan, 1993; Schank, 1982) has been to explore the forms of mental materials and their representation and elicitation. Karl Weick's (1979) work on sensemaking also exerts great influence on organizational learning. Working within a cognitive frame, Weick constructed his three-phase learning loop--enactment, selection and retention. In response to the stimuli from environment, organizational members first enact the environment by defining the situation. According to him, it is stimuli that equivocality exists. Defining the situation removes some of equivocality. By selection, some alternatives are rejected. By retention, certain information or knowledge is retained or learned for future use. Learning and sensemaking of organizational members are achieved through these loops. Another influential line of research on tacit knowledge is conducted around analyzing organizational routines. The importance of routine in organizations has been noticed by scholars for long (Cohen and Bacdayan, 1994; Allison, 1971; Cyert & March, 1963; Gersick & Hackman, 1990; Levitt & March, 1988; March & Simon, 1958; Nelson & Winter, 1982). It is acknowledged that the vast organizational knowledge resides in routines. The efficiency of firms relies on routines, although routines can bring bad effect in certain occasions (Cohen & Bacdayan, 1994). Other that efficiency, another reason that draws attention from researchers is that organizational routines are closely related to a firm's competitive advantages--a source of capabilities that cannot be imitated by competitors. According to Cohen and Bacdayan (1994), organizational routine means "patterned sequences of learned behavior involving multiple actors who are linked by relations of communication and/or authority." In Cohen and Bacdayan's research, they applied the psychological notion of procedural memory, which is "the form that stores the components of individual skilled actions--for both motor and cognitive skills" (p.409). The researchers are assuming the existence of a rational model behind routines, Given the important role of routines in patterning the behavior of organizations, it follows that in our efforts to create change we often want to design or redesign routines, and for this we need to better understand the forces that create and maintain them (p.406). Pursuing a rational model of routinization and tacit knowledge in a cognitive way has been a dominant approach among scholars. However, they have met challenges. First, things such as routines have their "emergent quality." They are more experiential than explicit decision making. Routines are highly contextual entangled with histories. In addition, there exist problems inherent in the cognitive way of research on organizational routines and on organizational learning in general. For example, as indicated by Cook and Yanow (1993), researchers are applying to organizations cognitive models of individuals derived from behavioral psychology. They argued that …because it is not obvious, a priori, that organizations are cognitive entities, in drawing on individual cognition as a way of understanding organizational phenomena, we must take care not to lose sense of the "as if" quality of the metaphor, forgetting that organizations and individuals are not the same sorts of entities (p. 435). In other words, taking organizations as cognitive entities is granting an ontological status to organizations, that is, taking organizations as individuals. Apparently, such an assumption is problematic. Furthermore, Deetz's (1998) critique on Weick's sense making applies well to the cognitive approach to organizational knowledge and learning in general. First, the cognitive frames ignore their social and political origin. Deetz argued that the cognitive approach only focuses the individual's immediate experience and learning history. However, for an individual, the social precedes his/her individual experience. Second, the cognitive processes are inferences based on the researchers' observation of talk and action. Deetz further explained that, The inference of an underlying mechanism gives apparent explanatory power but directs the attention away from fully describing the complex interactions of organizational members… The inferred power of cognitive processes misdirects attention away from the operant power of historical formations and the social relations they embed (p.3). Finally, Deetz indicated that the learning model based on individuals has limitations in terms of assisting developing intervention strategies. As a matter of fact, learning in organizations takes place more holistically than individually. The effectiveness of intervention strategies based on individual learning model should be doubted. Starting from a decade ago, the cognitive approach began to be contested and lost some central ground in the study of organizational knowledge and learning. Getting more and more spotlight are the new approaches such as socialcultural and interpretive research. An question that can be posed is why this happened. There could be innumerable reasons, such as the rise of culture studies and linguistic approach in social sciences that started to influence the field of management. However, one of the alternative explanation is that for firms to main its efficiency, control strategies have to be adjusted to adapt to the changed social configurations around individuals. Foucault explained how psychological science emerged hand in hand with the emergence of the "carceral society" operated through disciplinary power. Individual-based psychological science served well to build the "technologies of the body" in the context of direct control and technological control in the 18th, 19th and early 20th century. The development of organizational learning as many other management theories started by searching for ways to enhance performance through controlling the body. However, as mentioned at the beginning of this paper, technology has gradually transformed the power relations which are far more complex today, so are the social practices around which the power relations operate. Hence, the explanation could be that the socialcultural and interpretive approach to organizational learning and knowledge represent a search for a novel form of control. However, different from the cognitive approach, the new approaches being adopted inherently possess a deconstructive power toward control and discipline. This search simultaneously opens up a possibility for dialogue and empowerment in their authentic sense. The next section will discuss the socialcultural and interpretive approaches to organizational learning and knowledge.
Socialcultural and Interpretive Approach and the Critical Uptake The world of my daily life is by no means my private world but is from the outset an intersubjective one, shared with my fellow men, experienced and interpreted by others: in brief, it is a world common to all of us. The unique biographical situation in which I find myself within the world at any moment of my existence is only to a very small extent of my own making (Schultz, 1970, p. 163; also cited in Littlejohn, 1996, p.179). Schultz's words laid down the ground for the notion of social construction of reality which was developed by Berger and Lukemann. Within this theoretical frame, knowledge is a social product. It gets created and transmitted through interaction in specific contexts. Knowledge is inseparable from the time and place where action takes place. The social nature of tacit knowledge has been demonstrated in Orr's (1990; also cited in Spender, 1996) ethnographic studies on organizational learning. In his research, he studied the knowledge creation and diffusion process of copier repairmen. First he showed that the explicit knowledge about fixing a copy machine relies on the tacit knowledge gained from the practical knowledge about how to fix a customer. Second the practical knowledge is highly contextualized in how the machine user used the machine rather than the way the machine was designed. Third, by socializing with the repairmen, the researcher discovered that the practical knowledge was generated and stored in the stories shared by repairmen. Story-telling among repairmen functions as a way to create knowledge and share knowledge. Cook and Yanow (1993) introduced organizational culture to study learning. They argued that, in a cultural frame, The concept of organizational learning, then is not encountered as a theoretical hypothesis (Can organizations learn?) to be tested and proved. Rather, the concept is addressed through empirical observations that call to be understood. The ontological problem of the existence of an organization as cognitive entity is, thus, not encountered (p.440). They studied three flute-making companies. They produce the world finest flutes. Each of them is using the same kind of tools and manufacturing process. However, each produces flutes with its uniqueness that can be distinguished instantly by flutists. The study showed that, like a symphony, the know-how of manufacturing the best flute with its uniqueness doesn't reside in any single individual but in the group as a whole. Their analysis posited that the interaction of a group of people with a joint history and action constitutes and creates meaning-bearing objects, language and acts as cultural artifacts. The tacit knowledge or know-how is transmitted through these cultural artifacts. Following the socialcultural approach is one that I would call interpretive approach represented by Wenger's communities of practice. I called it interpretive approach because of its emphasis on meaning, interpretation of meaning and experience. The first issue of Harvard Business Review of this century celebrated this new practice of organizational learning, communities of practice, as "the organizational frontier." This notion and its practice were actually started in the early 90's by Lave and Wenger (1990). The concept was further theorized in Wenger's book Communities of Practice: Learning, Meaning, and Identity (1998). Communities of practice as a concept is defined as "groups of people informally bound together by shared expertise and passion for a joint enterprise" (Wenger & Snyder, 2000, p.139). For example, in an insurance company, people with the expertise in claim processing are drawn together across market segments, project teams and functions to solve a problem. This informal grouping is called communities of practice. In this model, learning is redefined at three levels. At the individual level, learning is "an issue of engaging in and contributing to the practices of their communities." At the community level, learning is to refine the practice as a group and generate new members. At the organizational level, learning becomes a practice which connects different communities of learning through which an organization learns what it knows. As is shown here, learning is taken as a social practice. According to Wenger, Learning takes place through our engagement in actions and interactions, but it embeds this engagement in culture and history. Through these local actions and interactions, learning reproduces and transforms the social structure in which it takes place. In addition, Wenger also emphasized how learning is related to identity. According to him, identity is a nexus of the past/present and social/individual. The process of identity formation is the very process of negotiating the present in the trajectory of the past and future and individual and social. How an individual can learn depends on the location where she or he is in these trajectories. Thus by engaging in the practice of learning, as in any other social practices, an individual is caught up in a series of social configurations, meaning, power, identity, collectivity and subjectivity. In the frame of communities of practice, it is apparent that Wenger is making continuous effort to battle the relation between participation vs. bureaucratic structure and also to balance between design and practice in organizations. For example, Wenger indicated, "community of practice are about content -- about learning as living experience of negotiating meaning -- not about form" and "learning cannot be designed: it can only be designed for…" (p.229). Design should facilitate practice and respond to practice rather than confining practice. From Orr's ethnographic analysis, to Cook and Yanow's cultural interpretation, and to Wenger's communities-of-practice, we can detect an enhanced awareness and in-depth understanding about social and experiential aspect of learning. Orr's thick description of organizational learning process evidenced the notion of social construction of organizational knowledge. Cook and Yanow's study from a cultural perspective suggested that knowledge does get created at the organizational level through cultural artifacts. Coming from a hermeneutic perspective and under the influence of Giddens' view on post-modernity, Wenger depicted a nice landscape for organizational learning as a social practice in the context of a knowledge-driven society. However, in this line of research and practice, two central issues are missed or less focused. One is the attention and understanding of discourse in the production and reproduction of social order. The other is the attention to the notion of power. First of all, both of the approaches acknowledge that people engage each other in the learning practices through communication. This engagement creates either a culture or a community. Thus, the culture and community is, to a large extend, linguistic constructions. Knowledge and discourse are inseparable. However, in the previous research, discourse was still taken as a representation of abstract knowledge, competence or the medium of experience. For example, story-telling is regarded as a medium to store knowledge and to "reflect the complex social web" (Brown and Duguid, 1991). Wenger took discourse as the glue that connects different communities of practice and mediates experience between the local and the global. By making inferences beyond discourse to look for a community or abstract knowledge, we are sliding back to the mistake made by cognitive approach. As Deetz (1998) criticized, the inferred structure or concepts themselves are linguistic construction of researchers. The explanatory power obtained from inferences, thus, is deceptive. As Foucault (1972) argued, we shall not return to the state anterior to discourse … we shall remain, or try to remain, at the level of discourse itself… 'Discourse', in the form in which they can be heard or read, are not, as one might expect, a mere intersection of things and words: an obscure web of things, and a manifest, visible, colored chain of words… discourse is not a slender surface of contact, or confrontation, between a reality and a language (langue), the intrication of a lexicon and an experience (p.48). Hence, the task for the research in organizational learning and knowledge is to focus on organizational discourse, not just as "a group of signs" of representation and contents, but as "practices that systematically form the objects of which they speak" (p. 49). The other point that this line of research has missed is the issue of power. Although he acknowledged that the existence of power in terms of competing interests will constantly affect individual's identity and negotiability, Wenger did not analyze how power may take place in participation and affect communication in communities of learning. While he argued that the primary focus of learning is on the negotiation of meaning rather than the transmission of information, the negotiation of meaning will lack of its meaningfulness without understanding how power functions among the communities. In that case, voices could have been foreclosed in the negotiation of meaning due the asymmetrical power relationship. Communication would merely be the reproduction of a process of consent (Deetz, 1992, 1998b). In the case of the cultural approach, taking learning as the circulation of cultural artifacts, without seriously addressing the issues of power relations, learning will merely be cultural reproduction (Mumby, 1991).
Implications for Organizational Communication This study reviewed the major management literature in the field of organizational knowledge and learning. Three approaches have been primary in this research area, cognitive, socialcultural and interpretive. Two major limitations have been identified. One is that all of the approaches neglect the role of discourse in organizational learning and knowledge. Cognitive approach looked for the cognitive mechanism prior to language through inferences. They failed to realize that the data that their inferences are based upon are linguistic constructions. The socialcultural and interpretive approach, though realizing the social nature of knowledge and learning and the role of experience, still takes discourse as representation and medium. This study suggests that research focus should be adjusted to the discursivity of a culture and community in organizations, analyzing how discourse regulates, categorizes and generates knowledge. Communication scholars should take the task because both sophisticated theories and methods on discourse have been generated in the past decades. The accumulated expertise on discourse may take the research in organizational learning a step further. The other limitation discussed above in the research of organizational learning is the lack of a sophisticated analysis of power-knowledge in the learning process. As mentioned in the very beginning, the economic structure under transformation holds the potential of bringing about the new form of domination and control. Organizations, especially firms, as economic entities are part of the transformation. By aligning an analysis of power with knowledge, learning and discourse, research may generate theories, at this turning point of history, that not only are able to "show which space of freedom we can still enjoy and how many changes can still be made" (Foucault, 1988), but also help people in organizations open up this space to communicate in its authentic sense.
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