Leeds School of Business

Do You Always Get What You Pay For? How Consumers Mispredict Product Quality

September 18, 2014

Consumers are willing to spend thousands of dollars for luxury brand watches such as Rolex and Cartier because they are synonymous with high quality. But does this mean that inexpensive watches made by low-cost rivals must always be low quality? According to a new study in the Journal of Consumer Research, consumers mistakenly predict product quality based on quality consistency in other price ranges.

Workplace courage: more process than personality, says study involving CU-Boulder

September 02, 2014

Unlike the cowardly lion in the book The Wonderful Wizard of Oz, who simply drank a potion to muster courage, people in real life deliberate through a process when deciding whether to act bravely in the workplace, according to a study involving the University of Colorado Boulder.

Acts of courage in the workplace might include admitting a mistake to one’s boss, divulging that a product is faulty during a sales meeting with a client, or ordering a superior commander in the military to step down because of inappropriate handling of a mission.

Continued Colorado employment growth expected in 2014, says CU-Boulder report

July 25, 2014

Moderate employment expansion in Colorado for the second half of 2014 is expected based on a second-quarter report by the University of Colorado Boulder Leeds School of Business, released today by Colorado Secretary of State Scott Gessler.

“Coloradans continue their entrepreneurial spirit and are putting their creative ideas to the test,” said Gessler. “Their leadership and innovation should translate to moderate employment growth through the rest of the year.”

At midyear, Colorado poised for continued growth in 2014, says CU Leeds School

July 10, 2014

The Colorado economy continues to outperform the U.S. economy and grow at a magnitude that slightly exceeds previous expectations, according to the midyear economic outlook released today by the University of Colorado Boulder’s Leeds School of Business.

Colorado’s employment is up by 3 percent year-over-year from May 2013 to May 2014. A total gain of 68,000 jobs in Colorado is expected for 2014 -- an upward revision to a December estimate of 61,300 jobs for the year.

Colorado business confidence inches higher going into third quarter, says CU-Boulder Leeds School

July 02, 2014

The confidence of Colorado business leaders remains positive and has slightly increased going into the third quarter of 2014, according to the most recent Leeds Business Confidence Index, or LBCI, released today by the University of Colorado Boulder’s Leeds School of Business.

The third quarter LBCI posted a reading of 61.2, an increase from 61 last quarter.

CU-Boulder to offer mini-MBA course in entrepreneurship Aug. 17-22

June 30, 2014

The University of Colorado Boulder will offer an intensive certificate course in entrepreneurship, taught by MBA faculty and open to the public, Aug. 17-22.

The course will expose students to the principles of entrepreneurship -- including techniques of market analysis, networking and funding -- through class discussions. It also will provide real-world experience through mentorship with entrepreneurs and work on individual projects.

New CU-Boulder business accelerator to launch six student businesses this summer

June 05, 2014

Twenty-two entrepreneurial students are gearing up to turn their innovative ideas into serious startups this summer with the support of a new business accelerator program at the University of Colorado Boulder.

Consumers infer coolness from brand autonomy, says CU-Boulder study

May 28, 2014

Consumers perceive a brand to be cooler when it suggests it’s true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving Texas A&M University.

However, the autonomous behavior of the brand needs to be contextually appropriate -- not over the top -- in order to be seen as cool as opposed to weird or rude, according to the paper published last week online and slated for the August edition of the Journal of Consumer Research.

Career development office at CU-Boulder Leeds School receives $500,000 gift

May 07, 2014

A $500,000 gift from Phillips 66 will go toward the Leeds School’s Career Development Office, which supports undergraduates by providing professional skills, career exploration and preparation, industry experiences and access to employer and alumni connections throughout the student experience.  

Four CU-Boulder students win grants to study critically needed languages

April 29, 2014

Four University of Colorado Boulder students have been awarded U.S. Department of State Critical Languages Scholarships (CLS) for this summer.

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