Students in the Department of Advertising, Public Relations and Media Design (APRD) study the many ways today’s public can be informed and persuaded, and use their creativity to practice the craft.
The department’s students learn to think about how to create captivating messages that inspire people to act. They master and lead the way in the design of media that deliver those messages.
Advertising students specialize in one of two areas: Those interested in strategy learn to plan advertising campaigns and analyze their success. They conduct research on consumer behavior and interests, analyze data for trends and identify the best media platforms for advertisements. Students interested in the creative aspects of advertising learn how to come up with ideas and execute them. They master copywriting, and design and create ads on multiple media platforms, including non-traditional venues such as video games, mobile apps, tablets and touch screens, and emerging technologies such as augmented and virtual reality.
Advertising students learn the skills and tools to make them ideal candidates for many jobs. Once they have graduated they work as writers, art directors, creative directors, producers, graphic designers, media and account planners, research analysts, creative technologists, brand and account managers, and social media strategists at major ad agencies, join nonprofit organizations or build their own businesses.
The CMCI’s public relations program prepares students for one of the nation’s fastest-growing career fields. In a changing media landscape, PR graduates work closely with news organizations, build relationships with media and publics, and create content for both traditional and emerging platforms such as social media. The program’s emphasis on technology and building relationships using emerging technologies ensures that graduates are at the forefront of the profession. PR alumni find careers in both private and public sectors, including nonprofits.
The Department of Advertising, Public Relations, and Media Design also offers a Certificate in Design for Social Change for students who wish to adopt a design-thinking approach to solving social problems.
At the graduate level, the department’s master’s degree in Strategic Communication Design includes a professional track that prepares students for leadership roles in areas such as graphic design, app design, game design, product and package design, and web design; and an academic research track. APRD also recruits and trains the next generation of strategic communication professors by offering a doctorate in strategic communication.