Advertising
JOUR 2403-3. Principles of Advertising. Covers basic principles of publication, radio, and television advertising. Analyzes consumers, markets, and media. Organizes advertising departments and agencies.
JOUR 3403-3. Branding and Positioning. Provides students with the opportunity to work through the strategic communication planning process from situation analysis through communication objectives. Prereq., JOUR 2403. Restricted to ADVT, MKTG majors.
JOUR 3453-3. Introduction to Creative Concepts. Provides experience in creating advertising copy and layout and analyzing consumer and product appeals. Students prepare copy for various media: newspapers, magazines, radio, and television. Prereq., JOUR 2403. Restricted to ADVT and MKTG majors.
JOUR 3463-3. Advertising Media. Studies media, markets, and audiences, and their relationships to advertising messages. Prereqs., JOUR 3403 and 3453. Restricted to junior/senior ADVT and MKTG majors.
JOUR 3473-3. Advertising Research. Introduces students to applied research methods and provides practice in using research in marketing and advertising decision making. Prereqs., JOUR 3403 and 3453. Restricted to junior/senior JOUR, MKTG and ADVT majors.
JOUR 3503-3. Intermediate Creative Concepts. Provides experience in how to develop concepts large enough to be the basis of a multi-ad campaign. Learn how to give individual ads in each campaign a consistent look and tone. Prereq., JOUR 3403, 3453, and instructor consent.
JOUR 3913 (1-3). Advertising Practicum. Provides the opportunity to do advertising work for the Campus Press and the virtual mall. May be repeated up to 6 total credit hours.
JOUR 4403-4. Advertising Campaigns. Course in which students conduct research, develop strategic directions and creative concepts for a integrated advertising campaign for national and regional audiences. Prereq., JOUR 3463 or 3503. Restricted to ADVT and MKTG majors with a minimum of 85 hours.
JOUR 4453-3. Advertising and Society. Examines criticisms and contributions of advertising in society and the economy. Same as JOUR 5453.
JOUR 4503-3. Advanced Creative Concepts. Shows how to apply skills learned in JOUR 3503 to specific product areas. Learn how to extend a campaign idea across various media. Portfolios are developed with a range of products for a variety of print media venues. Prereqs., JOUR 3503 and 4513.
JOUR 4513-3. Introduction to Art Direction. Helps students strengthen their understanding of design and type. Emphasis is also placed on the visual imagination and helping students learn to use images to express their ideas. Prereqs., JOUR 3403, 3453 or instructor consent. Coreq., JOUR 3503.
JOUR 4523-3. Portfolio. Develop new campaigns; select, edit, and fine tune ideas with the most portfolio potential; and execute work on computer until each campaign has the finished quality of professional work. Students complete portfolios. Prereq., JOUR 4503 or instructor consent.
JOUR 4533-3. Consumer Insights. Uses qualitative research to understand how the world looks from the consumer’s point of view. Prereqs., JOUR 3403, 3453. Restricted to ADVT, MKTG majors.
JOUR 4543-3. Strategic Brand Management. Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Prereq., JOUR 3463. Restricted to ADVT, MKTG majors.
JOUR 4873(1-3). Special Topics. Prereqs., JOUR 3453, 3463, and 3473.
JOUR 5453-3. Advertising and Society. Same as JOUR 4453.
JOUR 5873-3. Special Topics: Advertising.
