JOUR-3453 (3) Introduction to Creative Concepts

Provides an opportunity to explore approaches to creative problem solving and visual thinking. Students draw on this theoretical foundation to develop advertising ideas in a variety of media for both commercial clients and non-profit organizations. Prereq., JOUR 2403. Prerequisites: Requires pre-requisite course of JOUR 2403. Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 45 hours taken.