Introduces the economics, ethics, history, impact, practice, and social context of the public relations industry in America. Includes an analysis of public relations in agencies, corporations, political campaigns, social service organizations, universities, and other venues. Emphasizes writing for public relations, including fact sheets, press releases, reports, and speeches. Same as JOUR 5272. Restricted to Journalism majors with a minimum of 57 hours taken. Prerequisites: Restricted to School of Journalism and Mass Communication with a minimum of 57 hours taken.