JOUR-3503 (3) Intermediate Creative Concepts
Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Prereqs., JOUR 3403, 3453 and instructor consent. Coreq., JOUR 4513. Prerequisites: Prereq., JOUR 3453 and instructor consent. Coreq., JOUR 4513.