BCOR-2400 (3) Fundamentals of Marketing
Examines how activities in organizations provide value to the purchasers of its products and services. Includes gathering information about consumers and competitors through research and information systems, applying knowledge and technology to the design of products and services, communicating information to consumers and organizational units, and pricingand distributing products and services. Also includes issues in global marketing, ethics and diversity, relationship marketing, and integrating marketing with financial analyses. Prereq., BCOR 1020 or MATH 2510 or ECON 3818. Restricted to Business, SPPR-PRO, Advertising, IAFS majors, or students with a subplan of WBE only and 26-180 units completed. Prerequisites: Requires prerequisite course of BCOR 1020 or MATH 2510 or ECON 3818. Restricted to Business, SPPR-PRO, Advertising, International Affairs majors, or students with a subplan of WBE only and 26-180 units completed.