Yanwen Wang joined the Leeds School of Business in July 2014 as an Assistant Professor of Marketing. She received her PhD in marketing from the Goizueta School of Business, Emory University.
Her research interests lie at the intersection between marketing and public policy. She focuses on the regulatory implications of marketing actions in a variety of contexts including anti-smoking campaigns, political advertising, secondary market restrictions, and mobile hailing technology adoption.
To reach her goal, she applies a variety of methods based on the nature of the specific problem such as discrete choice dynamic programming, state space models, Bayesian statistics and field experiments. In a recent paper she explores the unintended consequences of cigarette excise taxes, smoke free restrictions and anti-smoking advertising. Her research appears in Marketing Science.