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Yanwen Wang joined the Leeds School of Business in 2014 as an Assistant Professor of Marketing. She received her Ph.D. in Marketing from Goizueta Business School, Emory University.
Her research interests lie at the intersection between marketing and public policy. She focuses on the regulatory implications of marketing actions in a variety of contexts including anti-smoking campaigns, political advertising, secondary market restrictions, and mobile hailing technology adoption.
Her dissertation titled “Essays on Counter-Marketing and the Role of Brands” was motivated by the public debate about applying counter-marketing tactics to sugary sodas and high fat fast foods. In her two essays, she explores the effectiveness of different types of counter-marketing tactics including excise taxes, educational advertising, and distribution restrictions. To reach her goals, Yanwen applies a variety of methods based on the nature of the specific problem such as discrete choice dynamic programming, state space models, Bayesian statistics and field experiments.