10 to 10:50 a.m. Center for British and Irish Studies, Norlin Library
“Air Wars and Ground Games”
With Election Day quickly approaching, experts from political science explore campaigning in what has been a particularly tumultuous presidential election cycle. How are campaign ads used to mobilize voters? How has campaigning adapted to the use of social networks? What techniques are used to utilize social networks for voter turnout? These important issues will be explored, along with examples of advertising that implement these strategies.