Be Boulder.™ is a messaging platform that celebrates the potential and achievements of CU Boulder students, faculty, staff, parents, alumni and supporters.
CU Boulder recognizes the need to rally our community around a single idea that expresses the opportunities we enable, the outcomes we achieve and our collective value to the communities we serve. In that interest, a team representing key communicators and leaders on campus collaborated with a national design firm to develop Be Boulder.
Be Boulder. describes how we collectively encourage each member of our community to reach their potential and to be their best through an extraordinary range of challenging academic, research and service opportunities.
Be Boulder. was developed as a supporting brand platform that demonstrates the positive outcomes we achieve and the bold, entrepreneurial spirit of our university. It is expressed through real stories and facts that stem from the actual experiences of our students, faculty, staff, alumni, parents and supporters.
No "new money" was spent to develop the platform. Instead, we took the ongoing budget for the university's existing central marketing efforts (historically used to buy airport signage, radio spots, and a web banner ad campaign) and applied it to the development of Be Boulder.
Be Boulder. builds upon CU Boulder's existing visual identity and provides a common framework for how we communicate our value. It is a supporting brand platform, and it will become the guiding theme for how we tell our story to the world.
Be Boulder. was first seen on the CU Boulder website, via campus communications channels and in locations around campus beginning in November 2013. Since then it has been adopted by dozens of campus units and affiliates and is now utilized in thousands of CU Boulder print, web and social media communications each year.
The Be Boulder. graphic package is provided to units after attending a workshop.
Be Boulder.™ is a trademark of the Regents of the University of Colorado.