Students in Kathie Broyles’ Creating Identity course in the sring of 2012 had the opportunity to present real-world solutions for transforming the concert experience to the representatives of the 1st Bank Center, an entertainment venue located in Broomfield.
The students presented their ideas to Chuck Morris, a well-known Colorado music promoter who is president and CEO of the Rocky Mountain Region of AEG Live, a national entertainment and music promotion operation.
Morris promotes concerts and other entertainment events and operates several concert venues including 1st Bank Center. Together with colleague Ann Hack, they talked to the students about the marketing challenges, realities and subtleties of producing and promoting concerts as well as operating a concert venue. At the end of the semester, teams of students presented their 1st Bank Center entertainment venue ideas to Morris.
Broyles (at left in photo above), who is an ATLAS Advisory Board member and a former senior vice president and creative director of CBS Marketing Group, CBS network, hosted a number of industry expert speakers in her course, including:
• Art Streiber, an advertising and editorial photographer who has shot numerous covers and features for Vanity Fair, Wired, Town & Country and other nationally-known publications.
He discussed his background, career, building a clientele and the balance of preparation and flexibility necessary for high-profile, high-pressure assignments.
• Noel Franus, VP and Experience Director at ad agency Crispin Porter + Bogusky, is a brand strategist and multidisciplinary design thinker who focuses on brands, experiences and sound. He discussed the customer/user experience, sound design and integrating the user experience with the larger context of a brand’s story. He writes regularly about sonic branding and identity.
• Tony Valenzuela, who was recently contracted by Google to produce a weekly dramatic Web series in collaboration with the creator of the popular television show CSI. Valenzuela’s career includes accomplishments in the music, advertising and television industries. The series is a mixture of horror, science fiction and suspense. It will be hosted on BlackBoxTV, a video program site created by Valenzuela, at http://www.youtube.com/blackboxtv.
Broyles has more than 25 years of experience in the entertainment, advertising and promotion business.
She has created successful and award-winning campaigns in all aspects of entertainment – music, movies and television – across all platforms.
Before joining CBS, she ran her own boutique agency where her clients included Disney, Warner Bros, Sony, 20th Century Fox, DreamWorks, Fox Television, The WB, E! and HBO.