•Attacked the idea that cultivating femininity was a path to personal fulfillment for women.
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•Identified a debilitating “feminine mystique” which had been sold to women by media, advertisers, therapists, and sociologists.
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•The feminine mystique involved:
–Sexual passivity
–Acceptance of male domination
–Primary responsibility for domestic labor and child rearing
–Provision of maternal love for both children and adult males.
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