advertising a2b - School of Journalism and Mass Communication

Wondering what you can do with your creativity? What kind of career will allow you to use your talents and interests in a meaningful way? Advertising may be the career path for you.

Advertising agencies recruit entry-level hires from all areas of the university. In fact, over half of the executives working in advertising today didn't major in advertising, just like you. But a basic working knowledge of the advertising industry can give you a tremendous advantage in gaining entry-level employment. That's where we come in.

Advertising a2b is a three-week intensive certificate program that will help you decide whether advertising is right for you. It will also help give you the skills you need to get the job you want when you graduate. a2b is open to all non-advertising majors with at least 75 hours of credit.

In a workshop environment, we'll map out the basics of advertising: account management, account planning, media and creative. At the end of the first two weeks you will be given a chance to put your new knowledge to work for a real client.

You will study with CU's nationally recognized advertising faculty and work with top executives from around the country. They'll teach you the skills and business savvy employers look for when hiring recent graduates.

Advertising Age's Creativity magazine, the Clio Awards and the New York One Club have recognized the CU School of Journalism and Mass Communication Advertising Program as one of the best in the country.

Our graduates have successful careers working at top agencies such as BBDO, Ogilvy & Mather, Goodby, Silverstein and Partners, Fallon Worldwide, Crispin Porter + Bogusky, Leo Burnett, DDB Worldwide and Saatchi & Saatchi.

STUDENT FEEDBACK

Psychology Major

"I learned a ton in three weeks that made me more competitive when interviewing and taught me how to research my way to a career."

Fine Arts Major

"I wanted an in-depth overview of the advertising industry, and that is exactly what I got."

Communications Major

"Not only did [they] provide us with the essential backbone to succeed in the industry, but [they] also supplied us with generous quantities of books, handouts, and readings that made it possible for us to keep learning way after the course ended."

CHINA IN 2008

While everybody else may be thinking Olympics. we're thinking a2b. For the month of May 2008, a2b will be in China, working students from Shanghai International University and the Shanghai professional advertising community .

The program will return to CU in May, 2009.

Please contact us at adsa2b@colorado.edu if you have questions regarding the 2009 program.