2.  Web Design must complement and highlight the 
     content.  Design around the content.  

3.   Beware of over-designing.  Don't try to be perfect 
      or too fancy. 

4.   Develop a common "look and feel" for the entire
      web site.  Good design is always consistent and
      predictable. 

5.  Develop and use site templates to make each 
     web page consistent with the overall design.

6.  Design should focus on identifying and serving
     a particular audience, focusing on their specific
     content needs and interests.

7.  Design for the "lower common denominator."   
     Design for browsers and equipment developed
     within the last two years.

8.  Your design should answer the user's basic
      who, what, when, where, and why questions. 
      Users should know who you are and
      how valid, reliable, and current your content is.

9.  Good design includes careful copy-editing and   
      attention to grammar and style.  Edit, proofread, 
      and spell check your web site.

10. Beware of putting too much text on a web page.
       Make sure there is plenty of white space to
       make your content stand out.